# Bad Influence story: Will Nelson explains a listen-create-measure media system for founders

Active · 1 article · 1 source · First reported 11-09 11:48. Times are ET.
Story page: https://badinfluence.news/story/48ab7237-4d61-4424-8247-7d68e132af7a

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[Bad Influence external source material begins]
Latest update (11-09 11:48): Will Nelson explains a listen-create-measure media system for founders

Overview: Will Nelson explains a listen-create-measure media system for founders, a three-stage loop of listening to customers, creating original content, and measuring results. He says every serious founder will have a media system within three years, and that most founders will use AI to produce more content without becoming more interesting.

Nelson says the system should connect tools such as Granola, Zoom, Gong, Slack, and HubSpot to surface ideas already in the business. He says he built it from work since 2023 with companies including Salesforce, Bolt, Shopify, Loom, Buffer, and Drift. He and Hiten Shah are teaching a free 30-minute lesson on November 19.

Coverage timeline (newest first):
1. 11-09 11:48 · X search: indie AI launches (I built, solo founder) · [Will Nelson explains a listen-create-measure media system for founders](https://badinfluence.news/items/f7wpk17qinpgjk9lzlzoitlhx)
[Bad Influence external source material ends]

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