# Adam Mosseri says negativity around AI is 'going to get worse'

> Original title: Adam Mosseri says negativity around AI is ‘going to get worse’

- Source: The Verge · AI
- Published: 2026-10-28T23:05:39.000Z
- Bad Influence: https://badinfluence.news/items/z2gbcg3c8fcaxo4jngl697gph
- Original: https://www.theverge.com/ai-artificial-intelligence/1021644/adam-mosseri-instagram-ai-negativity

## Summary

Instagram head Adam Mosseri says anger about AI, particularly in creative industries, is "going to continue to get worse" over the next couple of years. He says Instagram does not rank AI creators differently but questions whether AI content is ranked as well as non-AI content. Instagram is now requiring AI accounts to label themselves, Mosseri says, because people should know whether what they see is real.