# Cresta, founded from Stanford research, is joining Salesforce

> Original title: Cresta: From Stanford Research to AI at Work

- Source: Sequoia Capital
- Published: 2026-11-03T00:00:00.000Z
- Bad Influence: https://badinfluence.news/items/y5yxxteb34mczsmz3jku6flgw
- Original: https://www.sequoiacap.com/article/cresta-from-stanford-research-to-ai-at-work

## Summary

Cresta, which began in 2017 out of the Stanford Artificial Intelligence Laboratory, is joining Salesforce, according to Sequoia Capital. The company built AI that analyzes customer conversations and guides human agents in real time, and later launched Cresta AI Agent to handle complete customer interactions. Ping Wu became CEO in May 2023, succeeding co-founder Zayd Enam.