# Ads in Chatbots Have Arrived. Here’s What’s Working—and What’s Not

- Source: Wired · AI
- Published: 2026-11-05T21:37:18.000Z
- Bad Influence: https://badinfluence.news/items/xgt6yassalxtmqjx5cowlz0kh
- Original: https://www.wired.com/story/ads-in-chatbots-have-arrived-heres-whats-working-and-whats-not/

## Summary

Koah Labs, an ad technology startup serving over 200 apps, says about 3% of its chatbot ads are clicked, roughly on par with Google's ad system. CEO Nic Baird says AI-composed ad copy generates double the clicks of fully human-written ads. Baird also says Koah uses full conversation context to select ads, though chatbot ad privacy trade-offs remain unclear.