# Haier wins Double 11 sales lead for 15th straight year

> Original title: 15连冠！海尔双11再获全网第一

- Source: Leiphone
- Published: 2026-11-12T07:23:00.000Z
- Bad Influence: https://badinfluence.news/items/x3m6bj2yydexq8be5itjq0as3
- Original: https://www.leiphone.com/category/industrynews/h1DNbnHTUjHsMd3c.html

## Summary

Haier Smart Home says it finished first across the whole web in sales during the 2026 Double 11 shopping festival, its 15th consecutive win. The company says it led in refrigerators, washing machines, water heaters, freezers and water purifiers, and that AI-equipped home appliances grew 23%.