# Oura to acquire Counsel Health for $625 million

> Original title: Oura to acquire AI-native primary care startup Counsel Health for $625M

- Source: TechCrunch · AI
- Published: 2026-11-10T19:23:34.000Z
- Bad Influence: https://badinfluence.news/items/wozjdfyl5mf8tkt9fgmhy482e
- Original: https://techcrunch.com/2026/11/10/oura-to-acquire-ai-native-primary-care-startup-counsel-health-for-625m/

## Summary

Oura announced it will acquire AI-native primary care company Counsel Health for $625 million. Counsel's chat-based medical AI and physician access have been integrated into the Oura app since June, and the companies plan to expand across preventative, acute, and chronic care. The deal is expected to close before the end of 2027.

## Why it matters

The deal shows how a wearable company is moving into AI-driven medical care, and it follows Oura's postponed IPO, which gives context for its growth plans.