Irish Brands Scale AI Operations with Gemini Enterprise, from Ryanair to Startups

Irish organizations including Ryanair, Smyths Toys, the Irish Revenue Commissioners, Virgin Media Ireland and startups Hexis, Kitman Labs, Spryt and IMPT are moving agentic AI from prototypes to production using Gemini Enterprise and Google Cloud.

Ryanair is deploying Gemini Enterprise and Google Workspace for about 35,000 employees, while Smyths Toys' AI agent Codie has resolved more than 60% of web inquiries.

The article also states that Google operations added an estimated 10 billion euros to Irish GDP in 2025.