# Disney and Adobe build proprietary generative AI models for production

> Original title: Disney and Adobe are building generative AI tools together

- Source: The Verge · AI
- Published: 2026-11-09T15:38:56.000Z
- Bad Influence: https://badinfluence.news/items/vpjd77x79zibt6z8zovhvbo2b
- Original: https://www.theverge.com/tech/1029773/disney-adobe-generative-ai-partnership

## Summary

Disney and Adobe announced a multiyear partnership to develop proprietary "artist-led" generative AI models for Disney's production pipeline, at Adobe's MAX conference. Adobe will give Disney early access to its latest technologies for theme parks, the cruise line and ESPN content. The companies will also explore emerging technologies, including responsibly developed AI.