# Robin says AI spending fails without redesigning work around it

> Original title: Spending on AI tokens keeps climbing. Why aren't revenue and profits keeping pace?

- Source: Baidu Inc.
- Published: 2026-11-12T02:47:49.000Z
- Bad Influence: https://badinfluence.news/items/t780nppr5uurd0qr1xe012rrr
- Original: https://x.com/Baidu_Inc/status/2120710125992431747

## Summary

Baidu's post says AI token spending keeps rising, but revenue and profits lag because companies replaced the motor without redesigning the factory. It argues productivity gains come from embedding agents in sales, customer service, R&D and operations, and that redesign, not replacement, is the turning point.

## Post

Spending on AI tokens keeps climbing. Why aren't revenue and profits keeping pace?

Robin's answer: companies have replaced the motor without redesigning the factory.

With AI as the new electricity, the intelligent organization becomes the factory of the AI era. There, productivity gains come from redesigning work around AI. That means embedding agents in sales, customer service, R&D and operations.

Replacing the motor is the starting point. Redesigning the factory is the turning point.

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