# Canva launches Craft, a design-specific image generation model

> Original title: This is a new model specialized in generating posters, marketing assets, illustrations, and photography.

- Source: Santiago
- Published: 2026-10-22T19:28:26.000Z
- Bad Influence: https://badinfluence.news/items/sibtryvgya083zgg8rpcrkb1n
- Original: https://x.com/svpino/status/2113351794302832824

## Summary

Canva launches Craft, its first frontier model built specifically for design, which ranks as the second most advanced image generation model on Design Arena's global leaderboard. Users prompt Craft with subject, style, layout, text, and product images, then a planner drafts the composition, which users can edit. The platform renders the image and converts it into editable layers.

## Post

This is a new model specialized in generating posters, marketing assets, illustrations, and photography.

Specialized models always beat general models at their specific task. I hope companies continue releasing these models.

Here is how this one works with the platform:

1. Prompt the model with the subject, visual style, layout, text, product images, and anything you want a poster to contain.

2. The planner prepares the composition. You can update that plan.

3. The renderer creates the image based on the plan.

4. Then the platform converts the image into editable layers.

5. You get a fully editable image to refine if you want to.

## Quoted post @canva

> Introducing Canva Craft 🚀
> 
> Extraordinary image generation is now available to everyone, powered by our first frontier model built specifically for design.
> 
> With Craft, Canva is now the world's second most advanced AI lab for image generation on @DesignArena's global leaderboard.
> 
> See what it can do 👇

https://x.com/canva/status/2113348707223753165