# Unify's AI picks cold-calling targets from buying signals, reps make the calls

> Original title: Every year, someone says AI is about to make cold calling obsolete.

- Source: Rohan Paul
- Published: 2026-10-28T14:51:40.000Z
- Bad Influence: https://badinfluence.news/items/sdujzcc83numvujv4l43tjrvu
- Original: https://x.com/rohanpaul_ai/status/2115456469940437235

## Summary

Unify says its AI selects prospects from buying signals such as funding rounds, hiring pushes, job changes and website visits, then finds their numbers across 7+ data waterfalls and loads them into its Power Dialer with context. A human rep makes the call. The @austinh___ post behind the launch says sellers have placed 112K+ calls with Unify Dialer and cites 34% more reachable numbers than Apollo and 66% more than ZoomInfo in its benchmark.

## Post

Every year, someone says AI is about to make cold calling obsolete.

Unify bets the other way: its AI picks who to call from buying signals, finds the numbers, does the research, and a person makes the call through a Power Dialer.

The phone still works. What stopped working was calling stale lists of people with no reason to pick up.

AI fixes that part well. A funding round, a hiring push, a job change or a website visit fires, Unify finds the right contact across 65M+ companies, pulls a number from 7+ data waterfalls, and loads them into the dialer with context.

The conversation stays human, which is the part buyers still respond to.

## Quoted post @austinh___

> Cold calling isn’t dead. And that’s why today, we’re launching Unify Dialer.
> 
> Sellers have already placed 112K+ calls with it.
> 
> → Prospect, sequence, and dial in one place.
> → Move faster through your call list with Power Dialer, with the research done before you dial.
> → Reach more buyers with 34% more reachable numbers than Apollo and 66% more than ZoomInfo in our benchmark. 
> 
> 60% of reps book a meeting within their first hour of dialing on Unify.
> 
> Who better to pick up the phone than the wolf of insurance himself, Juliano Massarelli? 👇🏻
> 
> Try it here: 
> 
> https://www.unifygtm.com/dialer?utm_source=x&utm_medium=austin&utm_campaign=dialer-launch

https://x.com/austinh___/status/2115451237424660756