# Rokid launches Rokid Color, a 55-gram full-color AI glasses model with camera and speaker

> Original title: 解读丨Misa 的全彩豪赌：卖不到千万台，Rokid 就输了

- Source: Leiphone
- Published: 2026-10-30T07:07:00.000Z
- Bad Influence: https://badinfluence.news/items/s2gjpmdg9m1is2o6uwus6afzz
- Original: https://www.leiphone.com/category/weiwu/FrjosYobsoHysRCW.html

## Summary

Rokid unveiled Rokid Color, its first full-color AI glasses, weighing 55 grams and keeping its camera and speaker, unlike lighter rivals. Founder and CEO Misa says Rokid expects million-unit shipments next year and tens of millions by 2030 at the latest, aiming for a 45-gram weight. The article notes that color display still faces challenges in color accuracy, field of view, battery life, and finding a killer app.