# The State of Longevity: consumers take health into their own hands

> Original title: The State of Longevity

- Source: a16z News
- Published: 2026-11-03T15:06:11.000Z
- Bad Influence: https://badinfluence.news/items/rwmpiniq82zw82eoo4moi71wi
- Original: https://www.a16z.news/p/the-state-of-longevity

## Summary

A survey of 500 randomly selected U.S. consumers finds Americans spending more time, money and energy on health and longevity, with 63% aware of microplastics and 62% willing to pay more for "non-toxic" products. The a16z article argues that AI assistants make health answers cheaper, so value will shift to companies that handle the "action layer" of booking tests, appointments and prescriptions. It names Function Health, Oura, WHOOP, General Medicine, Counsel and Ferry Health as contenders to become a consumer's "healthcare home."