# Tmall brands push into Southeast Asia on Lazada for Double 11 sales

> Original title: 天猫双11东南亚战场开打：Lazada加码本地流量助力中国品牌

- Source: Leiphone
- Published: 2026-11-03T03:23:00.000Z
- Bad Influence: https://badinfluence.news/items/rriuv00mgwprecexd5thfu4js
- Original: https://www.leiphone.com/category/industrynews/5Bwgg94JLXIq3yqk.html

## Summary

Lazada is expanding local influencer promotion, livestream selling, platform subsidies and flash sales to help Chinese brands win orders in Southeast Asia during Double 11. Nearly 10,000 Tmall brand merchants have joined its "one-click light go overseas" program, and alliance marketing contributed nearly 30% of Lazada's regional gross merchandise volume during the 9.9 sale. Lazada also launched free shipping in Malaysia in September and showed five AI agents covering product listings, ad placement, shopping guidance, logistics queries and refunds.