# Lettuce cuts creative ad production from over a week to under a minute with ElevenLabs

- Source: ElevenLabs Blog
- Published: 2026-10-28T12:00:00.000Z
- Bad Influence: https://badinfluence.news/items/ro23ry0mg4g1nfrj7m78fe8nv
- Original: https://elevenlabs.io/blog/lettuce

## Summary

Lettuce's growth team uses Ads Engine in ElevenCreative to pull its top-performing Meta ads, generate new versions in about 45 seconds, and push them back to market. Lettuce says the switch cut creative costs roughly 75% and lowered cost per lead 40% to 60% compared with other creative running in similar periods.