# ChatGPT adds verified Business Agents for brands in the US

> Original title: ChatGPT is getting verified AI ‘Business Agents’

- Source: The Verge · AI
- Published: 2026-11-10T18:00:00.000Z
- Bad Influence: https://badinfluence.news/items/rde76ob6fhfs7n0n9v967vndi
- Original: https://www.theverge.com/ai-artificial-intelligence/1030552/openai-chatgpt-business-agents-hub

## Summary

OpenAI says ChatGPT will let users chat with verified "Business Agents" that represent brands, such as for comparison shopping. The feature is launching in beta first to "eligible" e-commerce and online service businesses in the US. Businesses can verify their organization through Business Hub, which also shows mentions in ChatGPT responses.