# Taobao short drama uses Wan 3.0 to make AI brand dramas, including Joey Wong's licensed likeness

> Original title: 淘宝短剧xWan3.0，温碧霞授权形象亮相AI短剧

- Source: Leiphone
- Published: 2026-11-03T03:45:00.000Z
- Bad Influence: https://badinfluence.news/items/mxcpwokld0fy6vmcsjbc1xlxv
- Original: https://www.leiphone.com/category/industrynews/6r6xFSgHy9gAJq1x.html

## Summary

Taobao Short Drama, working with Alibaba's Wan video generation model, has released a batch of AI brand dramas for Double 11, including Nine-Tailed Spirit, which uses a real-person likeness of Joey Wong, licensed by her. The dramas embed products from brands such as Midea and Dyson, and Taobao says its AI-made dramas tie content, product seeding and sales together. A Baicaowo drama, Spirit Jade Chronicle, reached over 35 million plays in 30 days, with 30-day sales of its new product exceeding 10 million yuan.