# AliExpress says brand sales rose over 200% on Singles' Day opening day

> Original title: 速卖通双11开门红！品牌成交同比大涨200%

- Source: Leiphone
- Published: 2026-11-03T03:16:00.000Z
- Bad Influence: https://badinfluence.news/items/l9nf96rp0zfbr7b13rf1a6u2q
- Original: https://www.leiphone.com/category/industrynews/n3MR6PsxFYcANfvW.html

## Summary

AliExpress says brand sales on its Brand+ program rose more than 200% year on year on the first day of its overseas Singles' Day sale on November 1, with brand penetration above 50%. The platform says several new brands crossed $1 million in sales. AliExpress launched its Brand+ overseas brand plan in 2025 and this year joined Tmall on a China brand global growth plan.