# AWS's Colleen Aubrey says AI success should be measured by business metrics

> Original title: AWS’ Colleen Aubrey: Stop inventing new AI metrics — it’s your business metrics that matter

- Source: SiliconANGLE · AI
- Published: 2026-11-06T18:56:52.000Z
- Bad Influence: https://badinfluence.news/items/kp96x3bnbd1dugdj6wqz216k2
- Original: https://siliconangle.com/2026/11/06/aws-colleen-aubrey-stop-inventing-new-ai-metrics-its-your-business-metrics-that-matter/

## Summary

Colleen Aubrey, senior vice president of Applied AI Solutions at AWS, says companies should stop inventing new AI metrics and measure AI by existing business metrics. She cites Wells Vehicle Electronics, which cut inventory 7% in three months while expanding monitored SKUs from 20 to 2,000. Aubrey also says Amazon Connect's success came from focusing on a sharp wedge, voice quality, rather than feature parity.