# Reddit to require logins as Google search referrals shrink and guidance disappoints

> Original title: Reddit shares sink on weak sales guidance and plans login requirement test as Google search traffic shrinks

- Source: CNBC · Technology
- Published: 2026-10-29T20:12:32.000Z
- Bad Influence: https://badinfluence.news/items/kk1h40fhipokezb6x2xpnrebs
- Original: https://www.cnbc.com/2026/10/29/reddit-rddt-q3-2026.html

## Summary

Reddit plans to require all users to create accounts, a change CEO Steve Huffman tied to shrinking search-referral traffic from Google. Reddit beat third-quarter estimates on EPS ($1.40 vs. $1.35) and revenue ($895 million vs. $878 million), but its fourth-quarter guidance of $1 billion to $1.03 billion fell below expectations, and shares dropped over 11%.