# Apple CEO John Ternus reportedly pushes to speed up AI work beyond Siri

> Original title: Apple’s New CEO Is Reportedly Pushing to Stuff More AI into iPhones

- Source: Gizmodo · AI
- Published: 2026-11-08T18:04:44.000Z
- Bad Influence: https://badinfluence.news/items/j7zgcwej9jzhu8jd6jfh608gt
- Original: https://gizmodo.com/apples-new-ceo-is-reportedly-pushing-to-stuff-more-ai-into-iphones-2000836769

## Summary

Apple CEO John Ternus reportedly pressed senior VP Craig Federighi to accelerate the company's road map beyond Siri improvements, according to Bloomberg's Mark Gurman, citing anonymous sources. Gurman reports Ternus is frustrated by Apple's reluctance to embrace AI with the urgency of competitors. Apple is also reportedly changing its development cycles for iOS 28 and other major platforms to allow more time for coding and feature exploration.