# Mito explains how it orchestrates 5,000+ AI assets for a World Cup TV spot on Google Cloud

> Original title: The Blueprint: Orchestrating 5,000+ AI assets for a World Cup TV spot

- Source: Google Cloud · AI & Machine Learning
- Published: 2026-11-06T17:00:00.000Z
- Bad Influence: https://badinfluence.news/items/iwd9g98k9fbuwtcfz80hp1wgo
- Original: https://cloud.google.com/blog/products/media-entertainment/how-mito-orchestrated-5000-plus-ai-assets-for-a-world-cup-tv-spot/

## Summary

Mito says it built a serverless, asynchronous architecture on Google Cloud to produce a 120-second national TV spot for Movistar Plus+ that aired across Spain during the World Cup. The system runs its API, AI Director and background workers as Java services on Cloud Run, uses Pub/Sub as its event bus, and stores assets in Cloud Storage with Cloud CDN delivery. Mito reports the campaign generated more than 5,000 assets, with 1,441 live on a single shared canvas near launch.