Stability AI and EA Partner to Build Generative AI Tools for Game Development

Stability AI and Electronic Arts have formed a strategic partnership to co-develop generative AI models, tools, and workflows for EA's artists, designers, and developers.

Among the first initiatives is accelerating the creation of Physically Based Rendering (PBR) materials, such as 2D textures that preserve color and light accuracy across environments.

The partners also plan to build AI systems that pre-visualize entire 3D environments from a series of prompts.