# Paige Bailey says education and behavior change are becoming AI's highest-leverage work

> Original title: putting aside the peak consultant phrase "building brain capital", i really do feel like education and behavioral change management are q...

- Source: Paige Bailey
- Published: 2026-11-09T19:20:07.000Z
- Bad Influence: https://badinfluence.news/items/gx51705yw2evbzk72hxx6jbc4
- Original: https://x.com/DynamicWebPaige/status/2119872682216829342

## Summary

Paige Bailey, who is tied to Google and Gemini, says education and behavioral change management are quietly becoming the highest-leverage work in AI. She says the phrase "building brain capital" is a consultant buzzword she sets aside.

## Post

putting aside the peak consultant phrase "building brain capital", i really do feel like education and behavioral change management are quietly becoming the highest-leverage work in AI

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