# Instagram launches Effect Builder for AI-generated Stories filters

> Original title: Instagram’s Effect Builder makes new filters from AI prompts

- Source: The Verge · AI
- Published: 2026-11-09T18:07:23.000Z
- Bad Influence: https://badinfluence.news/items/fpg4yccnr9quhebfslhhcwf1g
- Original: https://www.theverge.com/tech/1030061/instagram-ai-effect-builder-filters

## Summary

Instagram launches Effect Builder, which generates custom Stories filters from text prompts, for US users aged 18 and over. Users can attach style reference images, upload their own photos to preview effects, and submit filters to Instagram, though they must pass a safety review before other users can access them.