# Meta says its Muse AI app has over 10 million users, with shopping a top activity

> Original title: Meta says Muse has over 10M users, with shopping a top activity

- Source: TechCrunch · AI
- Published: 2026-10-21T21:14:19.000Z
- Bad Influence: https://badinfluence.news/items/eyky0zmf00nmk5zqz4gz3ggr4
- Original: https://techcrunch.com/2026/10/21/meta-says-muse-has-over-10m-users-with-shopping-a-top-activity/

## Summary

Meta said on its third-quarter earnings call that Muse has more than 10 million users, confirming estimates from Sensor Tower. CEO Mark Zuckerberg said about 25% of people who set up Muse use it daily, and that over a quarter of engaged shoppers had an average purchase above $200.