Britain's advertising directors fear AI will cut off the next generation's training

WPP has opened a flagship AI-enabled production facility in east London as part of a £600m WPP Production business, with CEO Cindy Rose saying AI is ushering in a "golden age of marketing".

Some AI-led ads can be made up to 60% cheaper, one industry source says, while critics including Luke Scott warn that a lost generation of directors may miss the hands-on training that built careers like Ridley Scott's.