Meliá Hotels International, one of the world's largest hotel chains with 380+ hotels across four continents, did exactly that.
Meliá Hotels International adopts AI approach, per AWS post
AISummary
Meliá Hotels International, a hotel chain with more than 380 hotels across four continents, is cited in an AWS post as having taken a step the post describes as the approach needed. The source gives no further details on the specific technology, implementation, or results.
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Source: Amazon Web Services · x.comPublished · added here