# Reddit shifts to a logged-in experience as search referrals drop

> Original title: As search traffic dries up, Reddit announces it’s shifting to a logged-in experience

- Source: TechCrunch · AI
- Published: 2026-10-29T20:08:31.000Z
- Bad Influence: https://badinfluence.news/items/d76ungmqtrdvv2h43o0am41uh
- Original: https://techcrunch.com/2026/10/29/as-search-traffic-dries-up-reddit-announces-its-shifting-to-a-logged-in-experience/

## Summary

Reddit announced in its third-quarter earnings that it is moving primarily to a logged-in experience, a shift meant to protect its data from AI scraping and open licensing deals with model providers. The company said search referrals fell by more than 1 million per week in October and warned daily active users could decline by a low-double-digit percentage next quarter. The change will first be tested in select markets outside the U.S. in the fourth quarter, with no timeline for a global rollout.