# Olivia Moore argues AI agents are becoming a new customer channel for businesses

> Original title: Welcome to the B2A Economy

- Source: a16z News
- Published: 2026-11-11T15:02:38.000Z
- Bad Influence: https://badinfluence.news/items/aw4behngso0b5a9a3nugad71d
- Original: https://www.a16z.news/p/welcome-to-the-b2a-economy

## Summary

Olivia Moore of a16z argues that AI agents, now a large share of web traffic, will increasingly choose products and services on users' behalf, creating a B2A economy. She cites Shopify's eightfold rise in AI-driven traffic in Q1 '26 and reports that agents now start about 40% of GitHub PRs as of September 2026, versus 17% six months earlier. The article says enterprises still blocking agent traffic over fraud and chargeback concerns may have to embrace this channel.